The coaching platform your athletes deserve.
Roster management, workout distribution, attendance tracking, pre-meet predictions, and event-specialized AI programming — all in one place.
You're managing 60 athletes across three group texts, a spreadsheet, and a platform that hasn't changed since 2012. You have no way to know how Jake's practice times are trending, why Sarah keeps underperforming at meets, or which athletes are overtrained. You know it. You just don't have the tools.
Everything you need, nothing you don't
Roster Management & SWIMS Import
Bulk upload your roster with USA Swimming member IDs. Athlete meet history imports on day one — see their full competitive background instantly.
- Bulk upload roster with USA Swimming member IDs
- Athlete meet history imports on day one
- See their full competitive background
Bulk Workout Distribution
Build one practice, push it to your entire team. Athletes see it instantly with full set, interval, stroke, and intensity zone detail.
- Build one practice, push to entire team
- Athletes see it instantly
- Set / interval / stroke / intensity zone detail
Attendance Tracking
Log practice attendance in seconds. View rates per athlete over any date range and catch missed training before it shows up in performance.
- Log practice attendance in seconds
- View rates per athlete over any range
- Catch missed training before it shows
Meet Entry → SDIF Export
Declare entries for the whole team, auto-populate seed times from personal bests, calculate fees per family, and export a meet-ready SD3 file. What used to eat a Sunday now takes one session.
- Declare entries with seed times from PBs
- Fees calculated per family, parents notified
- One-click SD3/SDIF export for the host
Pre-Meet Team Predictions
AI predictions for every entered athlete — expected time range, trend direction, and confidence score. Data-backed warm-up conversations.
- AI predictions for every entered athlete
- Expected time range / trend / confidence
- Data-backed warm-up conversations
Post-Meet Analytics
See every result vs. prediction in one team view. Know who hit a PB, who underperformed, and who is trending — instantly.
- Every result vs. prediction
- Who hit PB / underperformed / trending
- One team view
Event-Specialized Programming
Flag athletes for individualized training plans. AI builds programming around their primary strokes, events, and energy systems. You review and approve.
- Flag athletes for individualized plans
- AI builds around stroke / events / energy systems
- Coach review and approve
- $15/athlete/month add-on
Communications Center
One compose screen, six audiences. Blast your whole team, parents-only, one athlete, or your entire organization. Preview-to-me before sending. Every send is logged so you never double-message.
- Team, org, athletes-only, parents-only, or individuals
- Preview a test send to your own inbox first
- Recent sends log with recipient counts
- Separate from in-app announcements — this hits inboxes
AI Weekly Digest
Monday morning you open your phone and find a personalized team briefing: athlete spotlights, attendance dips, performance concerns, and a week grade. No manual review required.
- Athlete spotlights highlight standout efforts
- Automated attendance + sleep trend flagging
- One-paragraph week grade with why
- Arrives automatically every Monday morning
AI weekly digest email preview
Red Flag Alerts
Proactive notifications when an athlete's sleep crashes, attendance slides, or times plateau against their trend. Catch problems in week one instead of losing swimmers at month three.
- Sleep-drop, attendance, and time-plateau triggers
- Actionable links straight to the athlete profile
- Suppresses duplicate alerts on the same athlete
- Tune thresholds per team
Red flag alert notification
Stripe Connect — Money Goes Direct to You
Connect your coaching Stripe account in 5 minutes. Dues, meet fees, and gear charges all settle directly into your bank — and BTB takes a 0% platform fee. You keep everything you collect, minus only Stripe's own processing. No cut of your money, no holding funds, no delayed payouts.
- Stripe Connect onboarding in 5 minutes
- Funds settle directly to your bank
- 0% platform fee — we never take a cut of your dues
- Zero spreadsheets, zero Venmo requests
Stripe Connect onboarding
Monthly Dues + Meet Fee Billing
Set your monthly dues amount and billing day. Declare meet entries and BTB calculates per-family fees from the entry count. Click to charge — Stripe runs the cards, families get receipts, you keep the money.
- Auto-recurring monthly dues
- Meet fees calculated from entries
- One-click family invoicing
- Failed-card retries and email receipts built in
Team Leaderboards
See who leads every event on your roster — ranked by personal best, by course. Use it for relay selection, seeding decisions, and training grouping. Athletes and parents see the same board, so everyone's aligned.
- Auto-generated per-event team rankings
- Gold, silver, bronze position badges
- Event + course selector
- Athletes and parents see it too — keeps everyone motivated
Up and running in minutes
Create your coach account
14-day free trial — no credit card required.
Upload your roster
Athlete invites are sent automatically.
Athletes connect USA Swimming ID
Full meet history imports instantly.
Start distributing workouts and tracking performance
Everything in one place from day one.
Simple, transparent pricing
Club
One plan that runs your whole program — solo coach or multi-team club. No tiers, nothing gated.
- Unlimited athletes, teams & coach seats
- Roster management & SWIMS import
- Multi-team lane timing & workout distribution
- Meet entries + SDIF export
- Pre-meet predictions & post-meet analytics
- Communications Center
- Stripe Connect billing — 0% platform fee
- Monthly dues + meet fees
- AI features included for all athletes
- Priority support & hands-on setup
Elite Programming Add-on
AI-generated individualized training plans for flagged athletes.
$15/athlete/month
Learn about Elite ProgrammingSee full plan comparison on the pricing page.
Frequently asked questions
BTB combines team management with AI coaching intelligence. Other platforms handle registrations and billing — BTB handles performance. Roster management, workout distribution, attendance, pre-meet predictions, post-meet analytics, and AI-powered individualized programming all live in one place.
No. The Club plan includes AI features for every athlete on your roster at no extra cost to them — athletes and parents never pay BTB anything.
They keep their personal data, meet history, and any individual insights. Your team roster updates automatically, and their data is no longer visible to the coaching staff.
Yes — unlimited teams and groups under one organization, with unlimited coach seats. Perfect for age-group, senior, and masters squads, all in the one Club plan.
Bulk upload a CSV with names, emails, and USA Swimming member IDs — BTB creates the roster and invites in one pass. Manual meet history import is available now, and official USA Swimming roster sync is in development through USA Swimming's API access program.
AI-generated individualized training plans built around each athlete's primary events, stroke mechanics, and energy system demands. Available as an add-on at $15/athlete/month. Learn more at /elite-programming.
Ready to set up your team?
Book a 15-minute call and we'll have your roster, workouts, and billing live by the end of the week.