Coaching, billing, meets, and AI in one platform

The Operating System
for Competitive Swimming.

One platform that replaces five. Workouts, lane timing, meet entries, club billing, parent communication, and AI coaching — connected from practice to race day.

5 Tools → 1
Coaching · Billing · Meets · AI
SDIF Export
HY3/SD3 Meet Files Built In
SWIMS June '26
USA Swimming API Access Confirmed
What Sets Us Apart

Features you won't find anywhere else

Multi-Team Practice Mode

Running Gold and Senior at the same time? Pick which teams are in the pool, and every swimmer shows up color-coded by team. Lane timing, send-off intervals, and per-rep captures — all in one session.

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Screenshot coming soon
Career Progression with Standards

Interactive time charts with B, A, AA, AAA, and AAAA qualifying standard overlay lines. SwimCloud-grade shareable profiles anyone can view — no login required. SWIMS integration coming June 2026.

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Screenshot coming soon
Club Billing — Direct to Your Bank

Connect your club’s Stripe account charge auto-recurring monthly dues, calculate meet fees from declared entries, and invoice for gear. Money settles directly to your club — BTB takes 2.5% on top of Stripe. Failed cards retry, families get email receipts.

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Screenshot coming soon
Meet Entry → SDIF Export in 15 Minutes

Declare entries, auto-populate seed times from PBs, calculate fees per family, and export a meet-ready HY3/SD3 file. What used to take hours now takes one session.

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Screenshot coming soon
AI Coach That Actually Does Things

Not just advice — Coach BTB generates workouts, drafts announcements, suggests meet entries, and flags at-risk athletes. Ask it a question, and it takes action.

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Communications Center

Email your whole team, parents only, one athlete, or the entire org from one compose screen. Preview-to-me, recent sends log, and zero overlap with the in-app announcement feed.

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Parent Watch

Watch any swimmer — a rival, a cousin, a college prospect — and see their meet results land right next to your own athlete's. Side-by-side charts by event, automatically.

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Screenshot coming soon
Public Swimmer Search

Find any USA Swimmer by name or member ID. Complete meet history, personal bests, career progression — free and open to grandparents, recruiters, and rivals alike. Full data launches with SWIMS in June 2026.

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Screenshot coming soon
Leaderboards & Head-to-Head

Build custom leaderboards with teammates, rivals, and any USA Swimmer. Compare head-to-head with real career charts. See who leads every event on your team — and where you stack up.

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Screenshot coming soon

Simple, transparent pricing

Start free. Upgrade when you're ready. Cancel anytime.

Free

$0forever
  • Meet result logging
  • Personal best tracking
  • Goal setting
  • Basic performance charts
Most Popular

AI Coached

$19/mo or $149/yr
  • Everything in Free
  • AI weekly training plans
  • AI dryland programming
  • AI nutrition targets
  • Advanced analytics
  • 14-day free trial

Coach

$49/mo + $5/athlete
  • Multi-team lane timing
  • Workout builder + distribution
  • Meet entries + SDIF export
  • Stripe billing for families
  • AI coaching assistant
  • Hands-on setup included

Club

$149/mo + $5/athlete
  • Everything in Coach
  • Unlimited teams + coaches
  • Stripe Connect (money to you)
  • Parent accounts (free)
  • Org-wide dashboard
  • Priority onboarding

Event-Specialized Programming — $15/athlete/month

Available on any paid plan. Personalized AI training programs built around each athlete's event profile and competitive history.

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Testimonials

Trusted across every role

Seeing my 200 free times on one chart going back years — I didn’t expect to get emotional about a swim app.
Sarah M.
Club Swimmer
The pre-meet prediction view changed how I talk to my athletes before races. We have an actual data-based conversation about what’s realistic instead of me guessing.
Coach Davis
High School Head Coach
I get a notification the second my son’s results are posted. No more refreshing Meet Mobile in the bleachers. And the personal best alert made me cry in a parking lot.
Michelle T.
Swim Parent
Having attendance, workouts, and meet results all in one place has changed how our admin team operates. Setup was faster than anything we’ve used before.
Rob K.
Club Administrator
For Parents

Keep families in the loop. Without the chaos.

Every athlete can invite a parent or guardian to a linked account. Parents get their own login — not a shared password — with a read-only view into everything that matters: training plans, meet results, upcoming schedule, gear lists, and PB alerts sent straight to their phone.

Meet result notifications the moment results are logged
Personal best alerts
Weekly training plan visibility
Upcoming meet reminders (48 hours before)
Gear list with purchase links
Athlete-controlled privacy settings for older swimmers

Athletes 16+ control which data parents can see. Their app, their privacy.

Start free. No credit card required.

Join swimmers and coaches using data-driven insights to achieve their best times.